Why does a colour that seemed perfect when chosen appear different once applied?
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The perception of colour is the result of a complex interaction between light, materials and the human eye. Understanding these mechanisms is crucial, especially for industries such as powder coatings, where colour fidelity is synonymous with quality and reliability.
When light hits an object, some wavelengths are absorbed and others reflected. The colour we perceive depends on the reflected light, but it is not just a matter of physics: the human eye interprets colour through three types of photoreceptors (S, M and L cones), each sensitive to a different wavelength range.
Red, for example, is mainly perceived by the L cones, which have a peak sensitivity around 565 nm – a wavelength closer to yellow than to pure red. This makes the perception of red less accurate than other colours, an aspect to be carefully considered in areas where colour accuracy is crucial.
Not all light is equal. Light sources have different spectral distributions, which influence the way colours are perceived. The environment also plays an important role: coloured walls, reflective surfaces or different viewing angles can significantly alter colour rendering.
A phenomenon closely related to lighting is metamerism: two colours can appear identical under one light and completely different under another. This effect is particularly problematic for complex colours such as red, but can affect any hue. Testing colours under different light conditions is therefore essential to avoid surprises after application.
Colour rendering also depends on the chemistry of the pigments. Pure pigments selectively reflect the desired wavelengths, while contaminated or unstable ones can distort the final shade.
In the case of red, the difficulty is twofold: not only is it more difficult to perceive accurately, but it is also more complex to produce in a pure and stable form. Impurities or variations in composition can in fact lead to unwanted shades.
Reproducing a colour faithfully is not the result of chance, but the result of technical choices and rigorous controls:
At RIPOL, colour fidelity is not just a matter of aesthetics, but a technical and quality commitment that permeates every stage of the production process. The aim is to ensure that every shade – particularly the most complex ones, such as red – maintains consistency, stability and brilliance over time. This result is the result of an integrated approach combining scientific rigour, advanced technology and a quality-oriented corporate culture.
Here is how it is ensured:
Colour fidelity is a technical challenge that requires expertise, rigour and innovation.
RIPOL has been working for years to transform what for many is a critical issue into a recognised strength: reliable, repeatable and consistent colours over time, even under the most demanding conditions.
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